Your target audience is watching. And it’s going to take a lot to impress. Our question to you is: do you really know your target audience? What makes them tick? What they like, what they hate?

That’s our job. To analyze who your target audience is, and what to do to attract them. And typically that requires looking good–dressing to impress. Mark Twain said it best, “Clothes make the man: naked people have little or no influence on society.”

When we custom-tailor a strategy to reach your target audience, we see great return on investment. Here are a couple examples of how understanding two very different target audiences yields very tangible results:

Asbury College

At Asbury College, enrollment was down, as it was for many independent colleges and universities. We were brought on to develop a strategy to help increase applications for enrollment, and developed a strategy starting with their target audience–junior and senior high students.

Our solution was to develop a campaign based around a Christian music festival, ripe with 14-18-year-olds. We created an American Idol style competition, “Looking for One” where attendees could audition for a chance to perform live on stage. We captured their contact information by streaming their auditions online, and making them available to send as e-cards to friends and family. Our winner rocked the festival. And Asbury’s inquiries at Ichthus increased 500%. It pays to know your target audience.

Paradise Arabians

Shortly after the launch of the site we designed for them, horse breeder Paradise Arabians was preparing to send its finest show horses to the industry’s premier event, the Pyramid Society Egyptian Event.

Some of their clients and potential clients were able to attend. So, we built a warm, welcoming hospitality area for them amidst the drab arena furnishings. It became the talk of the town. Still, with many of their clients unable to attend, we knew we had an opportunity to meet their target audience–horse enthusiasts eager for updates. Daily, we posted show updates, photos, and video to their site. And at the end of their week-long competition, their web traffic that month had doubled.

Similarly, outfitted with other marketing materials we developed for them, they were able to set a sales record for that week of competition.