We’re pleased to report that building has begun on Asbury College’s state-of-the-art Communications center!
We were fortunate to partner with Asbury to produce an HD video campaign for the College featuring noteworthy alums as well as Dean Jones. This new building is expected to be completed in 2010.
To view the campaign materials, please visit asbury.edu/bwo.
We had a blast. That’s all there is to it.
Enjoy our film, created in 48 hours. With very little sleep. Oh, and those horrible graphics are required of the festival.
Fast cars, racing, working with a legend.
Ok, you got us.
We just completed a video series working with racecar legend Al Unser, Jr. promoting a new line of fuel additives, “Force.” We learned a lot about the process, and most of all, thoroughly enjoyed working with Al Jr. and his team.
Aside from being some of the friendlist folks out there, it was basically a laugh a minute on set. And, we got to play with some racecars! Currently Force is only for sale to licensed reps, but look for it on the market soon! If Al’s supporting it, it’s has to be good!
In marketing, return on investment (ROI) is king. Your advertising pieces should pay for themselves, and provide a return otherwise not possible.
We were very excited to learn that our recently-completed site for HOINA (Homes of the Indian Nations), a non-profit based in Lancaster, PA, saw their return very quickly.
HOINA is in the business of sponsoring children, and improving conditions for children and families among India’s poorest. And just two months after completing their website, complete with online donation functionality, their web donations alone more than paid for the cost of the entire site.
Thank you to HOINA for all the work they’re doing in the world. Please remember them as you plan your charitable giving.
We were very pleased to have the opportunity to work with Wilmore’s Cre8tive Group to aid in completing their “Lexmark at Work” series. This project, emphasizing Lexmark’s commitment to its customers and the earth, recently received the Ad Club’s top honor–the Gold ADDY.
We were very honored to be a part of Cre8tive Group’s outstanding project, and congratulations to all involved!
Apparel Studios should be the a “black ops” division of the CIA. We have just been asked to work with a client so high-tech, we’re not even allowed to talk about them. We even had to sign a waiver. We could tell you, but we’d have to kill you.
Look for more information soon…
Merry Christmas from Apparel Studios! We hope that this season is filled with laughter, friends and family and that 2009 is filled with joy and happiness!
Enjoy our small gift to you: a rendition of a Christmas classic in Kentucky Bluegrass style, performed by Apparel staff, freelancers and friends. (We’re still keeping our day jobs…) We hope you enjoy it! Merry Christmas!
Apparel’s music video for Coldplay’s “Lost?” single was selected as an official entry! You can watch it right here, and we’d love to know what you think!
Special thanks to our awesome talent, Jen and Jordan, as well as Charlie Hensley from Euro Wine Bar in Nicholasville, KY.
We love working with non-profits because we get to partner with organizations making a big difference in the world. This year we’ve gotten to work with several great organizations and look forward to helping them grow.
Go International is a missions organization that has a unique approach to evangelism. Aside from standard missions work, Go focuses on providing long-term partnerships in foreign countries to not only spread the Gospel, but also work with indigenous leaders to provide a better standard of living. They work on everything from medical programs to building wells to creating schools, and improve quality of life. We’re getting ready to print their new collateral materials soon!
Homes of the Indian Nations (HOINA) has been making a huge impact to the people of India for nearly three decades. Their primary agenda is providing food, a home and education to India’s forgotten children. Their donors sponsor hundreds of children as well as their programs for widowed women, the sick and poor and many others. We were approached to develop a web solution for them. Our plan was to first present information about their ministry and accomplishments. We then created a solution to enable donors to give online, as well as sponsor a child. Integrating with Google checkout, we provided this solution with security and simplicity.
We’ve just begun work with Northwest Haiti Christian Mission, and we’re so excited about this partnership. NWHCM accomplishes so much for the people of Haiti. Everything from hurricane relief to building schools to leading short-term construction and evangelism trips is all in their focus. Look for their website to launch later this year.
It’s been a fun summer! (And, we’ve dragged it out as LONG as we can!) Apparel’s Jason Parmer was very excited to get his feet wet (literally) combining his two loves: media and water. With the first summer shoot taking place in Cozumel, Mexico, Jason worked with client New Horizons Diving and friends to produce a promotional video of the trip. It doesn’t get much better than diving in crystal clear water with gorgeous reefs all around! (The food wasn’t bad either!) In Mexico, we “sort-of-live-blogged” the trip (when Internet was available and we weren’t too busy diving.) You can read about the trip and view the video on New Horizons’ site.
Later that summer, we worked with good friends in Florida to produce a promotional video for wake-surfing hotshot Jaq(eline) Croce. This fairly new watersport (nothing like wakeboarding) has all the thrill of surfing without having to wait for the perfect wave. We’re working with Jaq and her current sponsor, Phase5, to basically make her the “Roxy Girl” of wakesurfing. Jaq currently defends the #2 spot in world wakesurfing. (Final video coming soon.)
Needless to say, it’s been a great summer! Although, with temperatures in Lexington STILL in the 80s in October, who says summer’s over?
