Apparel Studios News

We were extremely excited to get the chance to partner with UK-based Lumenware to produce a comprehensive marketing package for one of their emerging products, Axis Technology. We were most excited because in the early phases, we were required to sign a waiver to not discuss the technology or its details. It was sort of like working with the CIA.

We began by producing a comprehensive graphic identity/logo/stationary set, then developing their website, and producing a to introduce how the technology works.

Take a look at Axis Technology’s site, and be sure to meet Security and Mobility.

We are pleased to announce the launch of the all new Arabians Ltd. site! Based in Waco, TX, Arabians Ltd. is the premier breeder of straight Egyptian Arabian horses. They’ve built their business on educating newcomers to the industry on the financial advantage and personal joys of owning their legendary bloodstock. Arabians Ltd. owns the leading stallion of the breed, Thee Desperado, who has produced more champions than any other.

Because of their commitment to newcomers, the site had to be developed to target everyone from industry professionals to newcomers. We wanted the site to feature stunning, rich photography and warm, vibrant colors.

Not long ago, we were asked to photograph the creative team of Omaha-based Word Made Flesh. Initially we planned to take digital photos, but upon arrival, realized WMF’s earthy, vintage, “modern antique” look lent itself to a much different style. Fortunately, during that trip we discovered Holga. This amazing gem of a camera shoots medium-format film, but the entire camera, including the lens is made of cheap plastic. It feels cheap. It looks cheap. And fortunately we were able to pick one up at the local Urban Outfitters–also cheap.

So, we went ahead and shot the photos digitally first, but we were much more pleased with how these turned out. (With a lot of Photoshop work…)

Oh, and one of Cheddar, our office dog. I was really intrigued at how something intentionally poorly-crafted (compared to standard optics) can produce such uniquely random, original art. So often in design (especially a few years ago) the trend to create the rugged and rough was so hard to do from scratch. When you TRY to do it, it’s increasingly more difficult than a device that can so beautifully do it for you. There’s probably a life lesson to be learned here.

Not long after we launched New Horizon’s site, they began implementing it exactly as we had envisioned–as an active online community. Since New Horizons has a very active calendar (classes, training, diving trips, etc.) their clients and students were really looking to the web for more information about class schedules, equipment, trip costs, etc. We built the site with these components, but also were hoping it would be used to showcase photos, stories and interaction from trips around the country. New Horizons immediately began posting trip updates, news stories, etc.–and the results were impressive.

Their contacts, of course, were interested in the stories, photos and trip updates, but they began sending to their friends, relatives and beyond. Rather than simply reading the content, this newly-established community began commenting, talking about trips, and encouraging further interaction.

This is just one example of how building a dynamic community of users can directly influence sales and constituent-base. Be sure to check out New Horizons online–we’re sure you’ll enjoy the amazing photos!

Just in time for the Superbowl, our HD screening room is ready for action. Complete with a 90-inch HD projection surface, this is the only way to watch HD in style. We think you’ll be excited to see your final video in all its glory.

We’re pleased to announce our latest launch: Transformation Life Coaching. If you don’t know what life coaching is, be sure to read all about it on their site. Coaching everyone from women in transition to high-power executives, TLC coaches utilize a strong background in both professional/business experience and counseling.

Our partnership with Lexington Leadership Foundation (LLF) began with a video we produced with Amachi Central KY, one of their organization’s ministries. We then created Amachi’s website, and convinced LLF it was time for a strategic rebrand. Timing was everything. With COO Eric Geary restructuring the organization, a new graphic identity, brochure and style guide was essential. But a huge phase of the project for design lead, Jason Parmer, was replacing LLF’s door sign.

“After my first meeting with Eric, I knew this sign had to go. And I was going to be the one to make it happen,” remarked Jason Parmer. “I couldn’t wait to get my hands on it.” So, Geary and Parmer agreed it would be the capstone of the launch of their rebrand. And Monday, October 8, 2007 marks the day Parmer got his wish.

“Could it be any hotter, and could my sleeves be any longer?” lamented Geary on the 95-degree day as the two muscled off the sign with a broken razor blade and scraper.

Well, the old sign came off with minor struggles but left behind a nasty residue–6 years of glue. So, they ran to the hardware store where a helpful clerk suggested “Goo Gone.” It did the trick.

“Now this is what I call customer service,” joked Parmer, wiping the last of the Goo Gone from the window. Behold, the new LLF door sign:

“Next step,” says Parmer, “an extreme makeover of the LLF website.”

We’re pleased to announce the launch of LynLee Arabians’ new site! Based in Texas, LynLee Arabians is one of the leading small breeders of straight Egyptian Arabian horses.